An ecommerce store is a constant work in progress by its very nature.

New products and services are always being added or removed, with different configurations and customer experience tools tested to see what works best.

But what are some rock-solid ways to optimize an ecommerce store that doesn’t require endless tinkering or trial and error?

Here’s what ecommerce experts had to say about optimization strategies that never fail.

Even the best ecommerce stores have problems that put a damper on the user experience or slow down the process of research and discovery.

Always be combing over your website from every angle and see where issues can be alleviated, and fixes made by the devs.

“Content location mistakes can happen to retailers big and small, or maybe there are links that no longer work that need to be refreshed,” says Yuvi Alpert, Founder and CEO of Noémie. “Keep your team keenly aware that any issues should be quickly reported and addressed. In 2021, you need to run a tight ship with ecommerce and can’t make amateur mistakes.”

This policy also applies to campaigns and offers that have overstayed their welcome or no longer serve the brand or customer.

When it’s time to move on and switch things up, don’t hesitate to do so.

“We can intuitively tell when an ecommerce store is behind the times or an offer seems stale in the context of the current landscape,” says Anish Patel, Founder of Tinto Amorio. “It’s your job to spot anything that could be interpreted as anachronistic or outdated. This is the key to staying relevant and ahead of the competition.”

By cleaning up your website and fixing any visual or UX problems, the entire shopping experience is more enjoyable, straightforward, and conducive to more purchases.

“The functionality of your ecommerce store is key to how your brand is perceived and trusted by the public,” says Ryan Lee, Co-Founder and CEO of Rooted. “The better things work, the more likely they are to trust you and buy. It’s the same psychology as walking into a clean, well-organized store, opposed to a weird, messy warehouse.”

With a greater emphasis on user experience, it will be interesting to watch how ecommerce pioneers introduce new design elements, making the online shopping journey more enjoyable and efficient.

From a technical standpoint, a lightweight website is often better than one weighed down by features and widgets. When it comes to loading times and agile navigation, speed is best.

This has a big impact on the user experience, plus SEO and visibility are affected in turn.

“Over-developed websites are slow to load,” says Brian Massey, Founder of Conversion Sciences. “This directly impacts conversion rates. No matter how cute the treatment, if your home page requires a ‘loading’ message, you’re probably in trouble.”

Services are available across the web to assess the speed of your ecommerce store and make relevant recommendations for improvement.

“Consider doing a technical audit of your site and see exactly what could be slowing things down for customers as they browse and buy,” says Jeff Meeks, VP of Sales and Marketing at EnergyFit. “Since you’re already so familiar with your store, there is likely something you skim over or don’t acknowledge just by virtue of being the proprietor.”

Many business owners also bring on a third-party development team to handle things professionally. The advantage here is a “second set of eyes” on your site, which can also help identify flaws and dead ends.

“The amount of visual clutter and confusion on some of today’s sites are just uncalled for,” says Jeremy Goldstein, CEO of Navitar. “Customers appreciate a clean, streamlined shopping experience without pop-ups and distractions jumping out every three seconds. Allow them to navigate your site with ease and the peace of mind that they can shop freely and undisturbed.”

In this day and age, less is more in the world of ecommerce, so keep things simple when weighing design choices.

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