Boosting traffic is a priority for any online business, as it translates into conversions and sales. Engaging the target audience is not always easy, as the online marketplace is fiercely competitive.
However, you can outshine your rivals with a well-balanced promotional plan. Here are seven proven ways to attract the right users to your store.
To be rated highly by the search engines, you need semantically-rich content which brings value to the reader and contains targeted keywords.
This is one of the fundamental ways to improve traffic to website, and you can find plenty of niche keyword research guides.
Specific words and phrases drive the most organic traffic in your niche, and you need to find them.
High-quality optimization will help your brand appear at the top of relevant search results. Although it is not the only ranking factor, the value of keywords is undeniable.
Even if you get to the top of organic search, users will still ignore your website if the headline fails to grab their attention. Choose keywords from the top 10 that also have a high click-through rate (CTR). Power words in title tags trigger an emotional response from the user.
The Pareto principle applies to digital marketing, too. 80% of your conversions and sales will come from 20% of your efforts. Identify the sources bringing the most conversions and boost them.
For example, you may find that your Instagram ads, guest posts on other sites, or discount deals generate the most sales.
Giveaways can provide an immediate surge in traffic. If your campaign goes viral, you will gain more customers and followers, improve brand awareness, grow your email list, etc.
The users who see your ads or posts will be motivated to visit the store and take part in the contest. You can provide additional rewards for social media sharing, inviting friends, or submitting an email address.
Push notifications can be used to inform or remind your customers. For example, you could provide discounts or flash sales, inform customers about a new product, or remind them to check their abandoned cart. Push notifications have a higher open rate than emails.
Analyze the promotional strategies of other companies in your niche. What methods do they use to drive traffic and conversions? Their experience can provide invaluable insights that will help you forge ahead.
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